Annega is convinced that we are witnessing a pivotal time in the mineral water industry and is exited to help shape the future for both for the Gerolsteiner brand and for the category. In June 2019 Annega returned to the beverage industry as Chairman and CEO of Gerolsteiner Brunnen. Here he led the culinary business of Nestlé Deutschland AG as Chairman and Business Executive Officer, responsible for the brands “Maggi” and “Thomy”. As New Business Development Director he successfully developed several water businesses across Europe.Īfter his last position at Coca-Cola as Vice President Marketing for Central and Southern Europe in Vienna, Annega moved back to Nestlé in Frankfurt am Main. He spent most of his tenure at Coke in senior marketing roles, but also acted as Managing Director. He then moved to The Coca-Cola Company, where he successfully spent 20 years, living in 8 European countries. They should return with full confidence in knowing all they need for their next phase of business planning.Īfter starting his career at Baars Kaas in the Netherlands (now Bel Group), he worked for Nestlé in the Netherlands for 8 years for the confectionary and culinary business. Delegates will have a chance to review all the key trends, update on the latest innovations discuss the most important issues and see one of the world’s most iconic filling operations in just 48 hours. In keeping with the theme, it’s hard to imagine a programme that could be more packed with purpose. There will also be extensive opportunities for networking and a series of key issue round tables.
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